
Empowering software teams, product owners, and customers.
A voice for Agile principles and values, domain-driven design, clean code, and shared ownership.

Hello!
Welcome to my site. My name is Aaron Wilson. Here you can find my collected thoughts on software engineering management, team leadership, and product ownership. I’m passionate about helping teams and products reach their potential.
I’m excited to get cracking in my new role as Founder of Merely, Inc.
Latest from the Blog
Founding Merely, Inc.
We’ve decided it’s time to venture into the great unknown and take a crack at fulfilling our lifelong dreams of entrepreneurship! Before I introduce you to Merely, let’s rewind the clock. Memory Lane It was 2014, and I was looking for a rebound out of a toxic workplace. I had an idea. I wanted to…
Scrum Processes Aren’t Valuable
The First Impression The first time I experienced an Agile approach to software development was over a decade after the Agile Manifesto, XP, Crystal, and Scrum first appeared. I had read about Agile, admired it from a distance, and wondered why I hadn’t experienced this revolution myself. By the time I experienced a team trying…
The Problem with Retrospectives
I’m a huge fan of Agile retrospectives! Sitting with you on a sofa enjoying hot drinks, I might even feel like making the case that retrospectives are the most valuable and useful tool in the Agile kit. But, like most things, they don’t “just work.” It takes commitment, focus, respect, courage, and openness from everyone…
